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Launching Your Dream

A Multi-Media Program

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Four Pillars Business Seminar

Four Pillar Business Seminars are offered to motivated business owners that are ready to take their business to new levels. Business owners with a passion for their business and their craft, that want to build greater success. Four Pillar Seminars are based on the Four Pillars of Business Success presented in Bizology.Biz.

The Four Pillars are: Vision/Strategy; Marketing; Operations; and Products/Services

Presenters:

Pillar 1:Vision/Strategy: Excellence in Leadership
Donna Price, Business Success Coach
Compass Rose Consulting, LLC

Donna Price, has brought together a group of experts to give you, the small business owner, valuable information with tools that you can use to build your business and accelerate your success. Donna is a master at business strategy, effective leadership excellence and building businesses that thrive. Donna will give you the tools that you need to build an effective, powerful and working strategic plan.

During this session participants will:

* Learn the Five Practices of Exemplary Leadership (Based on “The Leadership Challenge”)
* Explore the Five Practices:
o Model The Way
o Inspire a Shared Vision
o Challenge the Process
o Enable Others to Act
o Encourage the Heart

Pillar #2: Marketing: Digital Media in Effectively Marketing Your Business
Jim Stanley, Director of Sales, Edison, NJ
Cobher

Jim Stanley has over 25 years of experience in the graphic arts, owning and operating his own printing business. He is now pleased to be with Cohber Press of Rochester NY. and has opened up a sales office in Edison NJ and have been bringing new business in from that area.

Personalized Email, Image, and P.U.R.L. Development

* Effectively Utilizing Customer KnowledgeVariable Email Development
* Personalized Image Development
* Variable P.U.R.L. Development

Web-based Solutions

* Simplifying Knowledge Access and Output

Media Solutions

* Communicating in the Most Effective Manner Possible
* Customer Profiling

What is Personalized Printing?

* What is Customized Printing?
* What is Transactional Printing?

How QR (Quick Response) codes will impact Business.

Pillar #3: Operational Plans: Selection…The Beginning or the Beginning of the End
Bruce G. Clinton, President
BusinessWise, LLC

Bruce G. Clinton is the founder of BusinessWise, LLC (www.business-wise.com), an executive coaching and consulting firm, which specializes in helping business owners obtain and retain top producing talent yielding lower costs, higher profits and peace of mind when dealing with the challenges associated with growth and transition. He is also a cofounder of ASearch, LLC (www.asearchllc.com), a retained executive search firm, which uses a unique organizational development approach to remove the risk and doubt from hiring key people. He is a seasoned speaker and author of: “The Secrets of Building A Great Organization: what your lawyer and accountant CAN’T tell you!”

An interactive seminar for business owners on how to hire and promote great people: win the talent war in order to survive, grow and perpetuate your business in all economic conditions.

* Learn common mistakes found in most hiring practices

* Understand the objectives that must be met in any successful selection process

* Overview a best practice selection system for winning the war for talent

Check out your recruiting and hiring practices against this model

* Three screening questions that will let you know if a candidate really has the “right stuff”

* What top people expect from their leaders / managers and why a great selection process meets these needs

James DellaVlaine, Operations: How To Create Retirement a Plan for You and Your Business

Emerald Financial

James DellaVecchia spent close to five years on Wall Street as a stock broker before joining Emerald Financial Resources in 2009. Emerald Financial Resources, a MassMutual Company, is a growth-oriented diversified financial services organization. Our core office is located in Bridgewater, New Jersey with other locations in Colts Neck, Englewood and Clifton. Emerald Financial Resources is a firm with over 60+ highly trained professionals who are backed by a team of product specialists with many years of combined experience in financial resource analysis, estate analysis, retirement planning, college funding products, business continuation planning, executive fringe benefits, employee benefit programs and investment products. We currently serve over 7,000 clients and 800 plus corporate benefit plans in New Jersey.

In this two pronged approach James will demonstrate how a solid retirement plan can:

* Increase employee retention
* Most employees look at the benefits being offered.
* Retirement planning can also protect your business income and secure it for your future.
* Many small business owners FAIL to create a good strategy for the future.

This workshop will help you identify ways to protect more of your money and safe guard it for your retirement future.

You want to keep your business income within the company rather than give it to Uncle Sam. Learn how to do this in the best way for your company.

Pillar #4: Your Products and Services
Donna Price, Business Success Coach

We will wrap up the day with a final networking session where you will have the opportunity to present to the group your product or service. By learning more deeply about each participant’s offerings everyone will leave with the ability to better support, refer or joint venture. Donna Price, Business Success Coach, will facilitate this networking share to most benefit each participant.

Space for this event is limited. Please make your reservation today to be sure to save your spot.

This event is taking place at: La Riviera Trattoria
Appetizers will be served

Cash Bar Networking immediately following the workshop.

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Newsletter Marketing: Does It Still Work?

Great tele-seminar today on newsletters. Great group of folks on the call from a variety of backgrounds and industries. Does newsletter marketing work? YES! Definitely, the answer is YES. The questions are: how do you make it work? How do you set up your marketing strategy? How much time does it take and what resources are needed?

All of these questions were answered in the tele-class today. The Summer Marketing series has gotten off to a great start and new topics are soon to be added.

Be sure to let me know if you have a topic that you want covered!! Summer is a GREAT time for learning, planning and getting everything in order for the fall.

If you have a topic, you are welcome to post it right here on the blog and I will see it and consider adding it.

Our next Summer Marketing Tele-Class is on Web Traffic. So, you built a website — Now what? So many times I hear that a business owner paid a lot of money to have a site built and then — “nothing” happened!! Well, you have some responsibility in MAKING things happen on your site. Join me next Thursday for this one hour tele-seminar on how to get more traffic to your site!

Click Here to Register

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Summer Marketing Tele-Seminar Offered: Newsletters: Do They Work?

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Sales Book that You MUST Read

One of my coaches and mentors, Terri Levine, has a wonderful book out on sales. Now, I know that SALES is one of the most challenging areas that many service professionals face. Terri takes her years of experience and success in selling and teaches us how to do it in the most natural [...]

Small Business Summer Institute Preview Call

Online event registration for Small Business Summer Institute Preview Call powered by Eventbrite

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Do You Have a Sales Process that Works?

Entrepreneurs Need to Build a Sales Process

As an entrepreneur you need to build a sales process for your organization.  Like every other part of your operation you have to have a process that works to bring in new leads and convert them into new clients. Having a structured sales method maximizes efficiency, but [...]

CRC Friday Update!

It is a SUNNY Friday here in New Jersey. My shoulders till sting from last weekend’s sun! And, I am looking forward to another weekend of work in the garden, family bike rides and a BIG book sale.

This week I have a great article for you on building your sales process. Part [...]

Pre-Summer Sunshine Sale!

Dear Entrepreneur;

It’s a Pre-Summer Sunshine Sale!!  I spent the weekend in the sun and actually got a bit red.  I wanted to celebrate the great weather, the planting of our garden and the opening of our pool with a great pre-summer sale.

So for just the rest of this week (Friday at Midnight) you can buy [...]

Like it or Not Entrepreneurs Are Sales People Too

So, you are an entrepreneur, you thought you were going to be able to do your special craft whether it is massage, or law or car mechanic.  Surprise surprise, you are also the chief sales person! Fortunately, believe or not, you are an experienced sales person. You life is comprised of many sales presentations, you [...]

Video Marketing Report For Entrepreneurs

Video Marketing for Entrepreneurs
Using video can improve your marketing, creating a personal connection between you and your prospects of contacts.  This report will give you many top strategies for using video as part of your marketing plan.  Video marketing keeps getting hotter and hotter.  Don’t miss out on this opportunity.  For just $17 you [...]