Author Archive for: Business Success Coach, Donna Price

Leadership Lessons

Jingle All the Way: Serendipity Happens

Way back before Arnold was Governor of California, he starred in a Christmas caper called “Jingle All the Way.” As workaholic Howard Langston, Arnie races all over town on Christmas Eve, in search of the blockbuster toy “Turbo Man,” which he promised his wife he’d pick up months before. Since it’s the only present on their son’s Christmas list, the need is dire.

In his quest to find the perfect toy, Howard fends off advances from a psycho mailman, a vengeful cop, and his lugubrious neighbor who’s bent on moving in on Howard’s wife, usurping his role as husband and father.

After hours of careening from store to store, Howard finds himself in the town’s annual holiday parade, dressed up as – you guessed it! – Turbo Man. All ends well when his wife and son realize his heart is in the right place. Don’t you just love happy endings?

You may think there’s no lesson here for a business owner, but there are plenty. We could talk about work-life balance, or the importance of keeping your commitments, but the main one to highlight is the role that serendipity plays in business.

Many successful business owners will tell you that the second they became crystal clear on their objectives, things just seemed to fall into place for them. Sure, they faced some obstacles along the way, but somehow the person they needed to meet or the book they needed to read or the lesson they needed to learn fell into their path.

Preparation is a great thing, and it’s necessary for day-to-day success. It’s what gets us through the tough, repetitive and sometimes boring stuff. But often the big leaps forward in our business occur because of some force stronger than us that’s at work in the universe.

Consider this quote from renowned poet Ralph Waldo Emerson: “Once you make a decision, the universe conspires to make it happen.” Even if you aren’t the “woo-woo” type, it can pay to be open to seemingly miraculous coincidences and occurrences.

Some people consider these types of coincidences to be signs that you’re moving on the right path. But whether you believe in the “great divine” or not, smart business owners will take advantage of any opportunities, regardless of source. And the more clear you are on your end goal, the more you’ll be able to recognize these opportunities.

 

Holiday Leadership Lessons: Share Your Gifts

The Little Drummer Boy: All Gifts Are to Be Honored

Even if you haven’t seen the animated special, you’ve probably heard the story or the song. But here’s a recap if you’re unaware: The three Wise Men and the shepherds are heading to see the Baby Jesus, and the little drummer boy comes along for the ride. He is embarrassed when he has no gift to offer the newborn Savior.

Finally, he learns that his only skill – playing his drum – is enough.

Maybe you’ve felt this way: You take a skills assessment or strengths finder, or ask your friends and family what they turn to you for. The answers are less than stellar. Instead of being a powerhouse leader, or an inspiration, you come up as a great administrator, or… the Drummer Boy equivalent of today, a good listener. What are you supposed to do if you’ve got mad skillz as, say, a babysitter or folding paper airplanes? Can you possibly make a business out of that?

Well, the short answer is, yes, you can.  Whatever your skill, there is a market for it. Follow these tips to make sure you find your business home:

  1. Don’t underestimate yourself. So you can imitate cartoon voices. Big deal. No one will pay for that…. Or will they? Sure they will! For presentation narration, video games, films… you name it. If you have an above-average skill, someone out there will pay for it. If you doubt this, go to Fiverr.com and take a look at the kind of things people are shelling out money for.
  2. Get yourself out there. Standing in the back of the crowd, quietly tapping on your drum, is not going to do anything for your popularity. You need to put yourself in front of people who can help (if you get nervous, just think back to the Little Drummer Boy. If he could approach Mary, the mother of Jesus, you can probably get up the courage to launch a podcast or website).
  3. Hone your craft. If your skill really is folding paper airplanes, then make yourself the very best paper airplane folder out there. If you are skilled at cleaning toilets, then keep your finger on the pulse of the toilet-cleaning industry and be a leader in that space. Just because you’re naturally gifted doesn’t mean you can coast; you must keep making yourself better and better.

When you have a gift, it is truly that – a present bestowed upon you. It is your responsibility to make the most of it and share it with others.

 

Holiday Leadership Lessons: Spirit is Contagious | enthusiasm

Holiday Leadership Lessons from the Movies:

Elf: Enthusiasm Is Contagious

Take a six-foot tall adopted elf named Buddy (played by Will Ferrell) who wants to find his birth father, make that father the prickly James Caan, and throw them together  in the midst of New York City and see what happens. Buddy wants a warm and cuddly family reunion; his father Walter wants nothing more than to make this new-found son disappear, preferably with a pair of cement boots on him.

Ah, but this is Christmas, so not only does Buddy convince his new family that syrup tastes good on everything; he also wins the heart of his stepmother, half-brother, and the cynical Jovie, his new love. And yes, Walter eventually sees the light.

So business owners, here’s your business lesson from Buddy the Elf: “The best way to spread Christmas cheer is singing aloud for all to hear.”

So… what if you’re not Santa? Buddy would tell you it doesn’t matter. Enthusiasm is catching. No one is going to be more excited about your business, your product, your podcast, your class, your blog than you are.  Be enthusiastic with your staff, your vendors and your customers.  You MUST BELIEVE.  If you don’t BELIEVE how can anyone else?

Sometimes we feel a little hesitant to show our enthusiasm. It can be risky to show how much we care about something. But if we don’t show our passion, we’re not going to convince anyone else to follow or act on our recommendations.  We’ve even been trained to not brag, not show off and so those types of behaviors often feel uncomfortable.  Overcome it.  Jump out of your comfort zone and share proudly with enthusiasm your business.  Your excitement will be contagious.

Think about the last time you went out to eat. If the waiter or waitress gave a lackluster endorsement to the daily special, you likely took a pass. But if she or he said, “I just tried it before my shift and it was delicious!” you’d be a little more likely to partake. Enthusiasm sells. Period.

Here are a few tips to make like Buddy the Elf without sounding like a used car salesman (or an escapee from the North Pole):

  • Be honest. Don’t sell or promote something you don’t believe in. It never works – people can tell, and you’ll damage your reputation. BELIEVE.
  • Be yourself. You may be the understated type who isn’t going to jump out of a helicopter a la Richard Branson to promote your latest business venture. You don’t have to be! (One Richard Branson is enough for this world.) But do show your energy in a way that is natural for you, and push your comfort zone a bit.
  • Be realistic. If you promote every new thing that comes down the block, or have a new solution du jour, pretty soon no one is going to listen to you.

You don’t have to dress up in pointy shoes to get people to buy your new ??????. But hey… if the shoe fits… why not?

At the minimum, don’t promote things you aren’t passionate about yourself.  Don’t sell the broken down “used car”.  Sell yourself, your own enthusiasm and passion for your product and service, and sell your belief.

Keep watching for more lessons from the movies for businesses and leaders.  Join the conversation and leave your comments.  Become a contributor and include a full business/leadership related article.

Leadership During the Holidays

The holidays are a great time for leaders to stand out and shine. There are many opportunities to be a guiding light, to demonstrate your company values and aspirations.  What are the ways that you have taken the lead during the holidays?  Not a holiday party but real leadership of holiday spirit.  Share your stories and let me know the impact it has had on your team and workplace.

Does your workplace do special outreach?  Support community programs?  Support staff in community leadership during the holidays?  How do you demonstrate your leadership at this special time of year?

Holiday Leadership Lessons: It's a Wonderful Life...

Special Leadership Lessons from Holiday Movies:

It’s a Wonderful Life:
Never Underestimate the Power of Tribes

One of the most memorable Christmas movies of all time is Frank Capra’s “It’s a Wonderful Life,” starring the incomparable Jimmy Stewart and Donna Reed. It’s the ultimate feel-good movie, perfect for anyone who’s ever wondered if their life holds meaning.

Here’s the lowdown: George Bailey, played by Stewart, is on the verge of collapse. His small building and loan company is on the verge of bankruptcy, the mean rich man in town is poised to swoop in, and though he has a house full of adorable kids and a gorgeous wife (Reed), there’s never enough money to go around. George decides his family and business would be better off without him. On the brink of suicide, he’s saved by a fledgling angel, Clarence.

Clarence goes on to show George what his life would be like if he’d never existed, and the sight ain’t pretty. By seeing all the people he’s touched, George realizes that he has created a strong network of love and support – he’s created a tribe. And it’s this tribe that pulls together at the end of the movie to give back to George, helping him out of his current difficulties.

The lesson to you should be obvious: Your tribe can, quite literally, save your life. You should be building not only a viable business, but a community – one that supports and cares for each other. If you’re just out to make a buck, don’t be surprised if no one leaps to defend you or lend you a helping hand when things go bad. And they will go bad.

You can get “slapped” by Google. You can get your PayPal account frozen. You can get brought up on charges by the FTC. You can get hacked, robbed, or plagiarized. It happens.

But if you have friends like George’s, you’ll have a whole team of folks on your side. But one thing to remember: George had friends he’d created just by being a good guy, doing the right thing at the right time, not worrying about what was in it for him. He stood up for what was right and shook hand after hand, even when it cost him personally.

He didn’t build this community by selling junk or automating his Twitter feed or spamming everyone. He did it the old fashioned way: By caring.

Some business techniques never go out of style.

How have you incorporated building community into your leadership style and practice?  Building community is skill of talented leaders.

Join us for the Leadership Challenge Training in 2012.

Are You Dreading Year End Performance Appraisals? | performance appraisal

Employee Performance Appraisals Can Be Positive and Effective!

Do you  sit in your office dreading the conversation with employees around performance an their annual performance appraisal?

Do you wish the performance appraisal would just be over with?

Have you ever procrastinated the employee performance appraisal so long it was almost the next year?

These are just a few of the comments we hear from managers and business leaders about the annual employee performance appraisal.  Many feel the same about their own, personal performance appraisal and dread it equally.  What makes them so difficult?

It’s the direct conversation with another person that makes it hard, AND the fact that the conversation has NOT been ongoing.  When the performance appraisal is used as an effective tool for enhancing employee performance improvement the conversation is happening throughout the year and the employee and the supervisor are both engaged and committed to the plan.

Shifting to a performance improvement system that is positive, focused on producing results and success shifts the entire year end experience.  In addition, the workplace culture shifts to one of results oriented and skill mastery.  Employees are engaged in the top goals for success and they know that they have the support of their managers and team.

What does it take to make this shift?

First, it takes a new paradigm — one that is focused and positive.

The manager has to make the first shift.

The next step is to use a planning process that engages the employee.  We use the Best Year Yet® system of transformation.  It is a powerful system of moving employees into a results focused paradigm and taking a moment to look at their limiting beliefs as well.  By doing this the manager can help them to overcome limitations and be successful.  The plan sets the top goals for the employee for the year, in collaboration with the manager or leader.  The plan is simple and focused.

The plan is then reviewed with the employee each month.  It is not the manager leading the conversation but rather the employee.  The employee comes to the meeting prepared to discuss their goals and how they did on each goal for the previous month.  Using an online system for tracking goals, employees actually login into their plan and SCORE their goals.  This is a powerful shift in how appraisals are done.  It is empowering to employees and more fully engages them in the plan and its outcomes.  It is not a plan that has been handed to them and is negatively focused, it is a plan that they have developed to create their “best year yet”, and as a result the company results are improved.

When managers are engaged with employees then they are more clued into what is interfering with success. They are having regular conversations with staff and know what is happening through out their area of responsibility.  In addition, they know just how their team is performing.

When it comes time to review the plan again at year end the experience is no longer dreaded but is anticipated with enthusiasm.  Relationships between managers and employees are shifted to collaborative rather than controlling and confrontational.

Workplaces that develop a system of performance improvement see greater team work, greater company results and more collaborative behavior on their team.

To learn more about creating a positive performance improvement system in your workplace schedule a strategic leadership call.

 

Great Kick Off Today!

Today’s kick off meeting went well.  Great group of business professionals that came out to check out the potential of the Collaborative Marketing Network.  The energy in the room was positive, with ideas and sharing happening from the very beginning.  Everyone excited about the combination of networking, business strategic planning and masterminding and Collaboration. All essential in building a thriving business.

If you weren’t able to make the first meeting — no worries, as we are just getting started!!

Join us again next Tuesday for our regular meeting.

7:00 AM at the Plaza Restaurant (118 Spring Street in Newton, NJ)

© 2011, Business Success Coach, Donna Price. All rights reserved.

Collaborative Marketing

Collaborative Marketing just makes good sense.  When you work with other business owners to create mutually beneficial marketing strategies everyone wins!  Some of the things to keep in mind are:

  • work with business owners that you respect and can honestly promote
  • work to build long lasting relationships with other businesses
  • work in ways that make sense for your business and target market
  • be willing to stretch yourself and try new things (ie. social media)
  • evaluate the results to be sure that your marketing strategy is making sense in the long term.

There are many low cost or no cost strategies that can create real world buzz when you work with other people on them.  Adding collaborative partners adds to your reach.  If your partners each have a contact list of 1000 people and you work with 5 collaborative partners you have just been able to reach 5000 potential customers that you didn’t have access to earlier.

Have a strong call to action.  This is the step that most people miss.  Their ads or social media marketing have no real call to action.  Offer something to your prospects — a free report, a tip sheet, a coupon — something of value that they want.

Tell them exactly what to do and what is in it for them.

Partners can all share information about each other with their contact lists, make introductions, share special offers etc.  When sharing other partner information with your contacts it gives the information more credibility because you are making the recommendation.

© 2011, Business Success Coach, Donna Price. All rights reserved.

10 Reasons to Form a Strategic Alliance

10 Reasons To Form A Strategic Business Alliance or Collaborative Partnership

A strategic alliance is when two or more businesses join together for a set period of time. The businesses, usually, are not in direct competition, but have similar products or services that are directed toward the same target audience. Below are ten reasons to create a strategic alliance.

1. You could offer your customers a larger variety of products or services. This will allow you to spend less time and money developing new products to sell.

2. Your number of sales people will increase because you’re combining with other business. You won’t have spend to time and money hiring new employees.

3. Your marketing and advertising budget will increase. When you form a strategic alliance with other businesses you both will share the advertising and marketing costs.

4. You can now offer your existing customers more back-end and upsell products. This will increase your sales and profits.

5. Your business will gain a larger number of skilled people working on the same project. You will gain the knowledge of the other businesses employees.

6. You will be able to beat your competition by selling to a larger target audience. You will also increase the total number of existing customers you can sell your products and services to.

7. You can exchange endorsements with your alliance partners. You’ll add more credibility to your business and gain your potential customers trust to buy.

8. You can expand your business more rapidly. You can develop new products and services faster with a larger work force.

9. You’ll be able to solve your customer’s problems faster with a larger base of customer service people. You’ll also learn new ways to improve your customer service from your alliance partners.

10. You’ll have a larger number of “strategic thinking” people. This will allow both businesses to come up with profitable business ideas quicker than before.

© 2011, Business Success Coach, Donna Price. All rights reserved.

October 25th Information Meeting

We are kicking off on October 25th with an informational meeting.  Join us for breakfast!!

Come Check Out the Collaborative Marketing Network!

October 25th, 2011
7:00 AM
Meet & Greet
Networking & Information
Bring Business Cards!

Learn what the Collaborative Marketing Network is all about.  What the goals are and what the format will be.

This is NOT just any networking group. It is new, it is innovative and it will work when a committed group of business professionals come together to collaborate, strategize and exchange business referrals and leads.

We are getting some great feedback on the concept of the network and how it can impact business growth, marketing strategies and more.  If you are curious just what we are talking about… come join us for breakfast.

The Information Meeting is scheduled to kick off this new approach and bring together professionals that are interested in a pro-active approach to growing their business.

Questions?  Call:  973-948-7673

Register for Collaborative Marketing Network -- Information Meeting in Newton, NJ  on Eventbrite

© 2011, Business Success Coach, Donna Price. All rights reserved.